'Fat is Flavour' is a venture by Chef Pratik Kuckreja. A Patisserie Chef & Cake Designer, he wears many hats with 'chocolate' as the main ingredient in his flavour. Based in the heart of Mumbai at Bandra, Pali Hill he has many favourite flavours like Belgium Chocolate desert set in clay pot.
We explored the simple branding approach since the name said it all. Since desserts have become a more gifting option the packaging was kept classic, vintage with more eco-friendly approach like mud pots which can be reused.
Art Direction - Payal Amberkar
Pic courtesy - Jaidev/Pratik/Urvashi Kuckreja