Empowering the painters

Asian Paints Ltd. is India's largest paint manufacturer aimed to launch training programmes for painters across various regions in India. The programme helped in aiding the painters and ensuring they learn the process and systems involved in specialised painting services.

We worked to launch a rural campaign in 6 languages across India through their network of 'Colour Academy', a painter training centres in association with NSDC. The aim of the campaign was to build awareness on various courses developed by Asian Paints like Waterproofing, Wood Painting, Wallpaper application, Mechanised tools to name a few.

The highlight of the campaign was that we got to work from inception of the concept to shooting in the regional locations with the real heroes of our posters and also create a design language that would create an impact across dealer counters. The campaign was directed to speak to the subject who would want to update their knowledge and also gain experience during the course.