Our scope involved working on packaging design, surface graphics - form, colour, style, product graphics and designing a system for various categories of products within the brand. We were involved in styling the product range too. We designed the packaging range for Orthotech, a new brand for orthopaedic supports in India. The brand comprises of technical protective wear for the body protection and sport protection segment. The product would be retailed through the medical and sports store and through online channels.
Our focus was on building the brand imagery that will appeal both the markets. The outer packaging was simple for ease in stacking at medical centres and sports stores. The play of royale blue and grey metallic colours represent the strength and creates a unique identity for orthopaedic range of products.
Art direction - Payal Machave Amberkar
Product shoot - Indrajit Sathe
Print production - Pragati Press, Hyderabad