Clean and Dry Packaging

Clean and dry was our first exposure to FMCG packaging. The products, a powder and a body wash were targeted to be used by women for better genital health, so the packaging needed to match like wise being soft and slightly voluptuous. The product was to be launched as a pilot for a bigger range, hence there were certain costing constraints on the development of packaging. The details were made in a way that similar components are used on both the packages reducing the number of tooling required.

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