An opportunity to clean the slate with something that has stood for royalty and premium service. The Asian Paints Privilege Club brand language needed a upliftment. We believed that the logo has a recognition power and a strong association with its member for many years. Hence we only helped them build a suitably premium design language with the existing logo and also set a guideline to use in various medias. The colour palettes were generated to associate the luxury modern look of the brand and create the hierarchy for the three categories - Super Premium, Premium & Classic. We designed all elements of design Certificates, Event Graphics, Trophies, etc with a focus on offering a sophisticated yet modern, fresh but bold look for the brand.