Crompton Fans Division came to us with a genuine problem that many electronic brands are facing today ‘shop counters are cluttered, how do we stand out?’ The solution to this problem was we as a team decided to deep dive into the brands experience and plan a way forward for the Fans division. We did on ground research to understand the buyer and created consumer profiles that would help Crompton core design team to develop future product lines. A colour, trim, material trend analysis of the segment was presented to the marketing team. From there developed the need to present their Annual catalogue in a more systematic manner to the dealers so that entire chain of sales and marketing speak one language.