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Festive Packaging design for a startup

Developing a seasonal visual language for 'Treats' by 'Wandering Foodie'

'Wandering Foodie' aims to become a bridge between traditional Indian cuisine and the world, in an exciting manner. Our engagement with Wandering Foodie started at an important stage to design the product packaging for their 'Assorted Ladoos Range'. Our aim was to develop an Indian Festive packaging design that can be used for a host of occasions from 'bhaidhooj' to 'holi'. The gifting season in India ranges from an array of festivals and a homemade mithai or ladoos are always a treat to the sweet tooth. Hence, the entire range was called 'Treats'. Taking this idea forward we made a box that will have a fresh and festive vibe. Inspired by 'rangoli' art forms we made the design feel modern yet contemporary in style. The colours and treatment for the graphic design were chosen to ensure the startup didn't have to spend too much money on production and yet appeal to the masses on the super market shelf or through online deliverable channels.

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